KleeKlee / Landscape containers

Helping the sustainable clothing brand KleeKlee to design the outdoor spaces of its stores with a landscape architect. Developing a project around the circular economy and industrial 3D printing.

Designer & producteur a la fois

To meet the demand for custom-designed plant containers, it was decided to turn to industrial 3D printing. This eliminates the need for mold making for small production runs, allows for different sizes, and enables our agency to become producers, thus allowing us to fully control the project from design to industrial manufacturing.

Extensive research was necessary to determine the most suitable recycled material for manufacturing the bins. Having previously worked in technology companies like Lenovo, reusing electronic waste such as computer mice and keyboards gave this project new meaning for us. The ABS plastic used to manufacture these items met our needs for producing the bins. A long period of testing followed to achieve the desired result.

Experimental Approach

Recycled plastic is more difficult to work with for 3D printing and requires a long phase of trial and error and improvement to achieve the desired aesthetic and functional results.

Uniques

Textures

After showing samples produced to the artistic director of the Kleeklee brand, she agreed to follow our direction, which consisted of highlighting the color variations on each printed piece, coming from random waste, and transmitting this result in the final objects to better communicate the story of this project.

Industrialisation

After setting up our micro-factory, we were able to mass-produce this item, exceeding 1000 units, and it became a product in the Kleeklee catalog.

Project Installation

Installation du projet avant defile

Presentation

Parade

1 year later...

One year after completion, the plants have grown, demonstrating this brand's commitment to sustainability, far removed from event-based projects where short-term success is paramount, and destruction often follows the end of the festivities.

VATTI / Cooking hobs

Designing hobs for Chinese households. Understanding a culture and customs that differ from our own, with issues that are both different and similar.

Gas first and foremost

Analysis of usage in China

Cooking hobs in China are much more powerful than those used in the UK. Cooking over high heat, frying and using a wok for stir-frying mean that gas is the dominant fuel source, unlike in the UK where ceramic hobs are more common.

Modernism, the fully automated home, controlled by buttons and smartphones, is already mocked in Jacques Tati's Mon Oncle. The immaculate white kitchen without a speck of dirt is far from our subject. Chinese cooking is manual, tedious, involves flames and splatters, and requires constant attention from the user.

Burners

The burners on Chinese hobs are two to three times more powerful than those used in France in order to meet their requirements: frying, stir-frying and high-temperature cooking.

Projections

Deep frying requires high heat, which means oil splatters. Containing splatters and ensuring safety are therefore important requirements for these hobs.

Reference

A visit to Le Corbusier's apartments, designed in collaboration with Charlotte Perriand, remains a powerful reference point. Aesthetic, functional, without being ostentatious.

Idea 1

Two circles to contain the oil and make cleaning easy / Use

Idea 2

Divide the baking sheets into two parts.

Idea 3

Separate while maintaining a shared space

Idea 4

A common area defined by a frame, the groove in the middle helps to stiffen the stamped plate.

Proposal 1

The simplest design: a groove in the middle to stiffen the whole thing, and a groove all around to contain the cooking oil.

The groove in the middle is both a functional and aesthetic detail.

Proposal 2

The two parts are separated so that, in the event of liquid splashes, half of the plate is spared.

The proposals obtained aim to make the product easy to use, quick to clean, and aesthetically pleasing and timeless. It will not make cooking faster, and there will be no exaggerated promises. It is also the designer's role not to oversell an idea, so as not to cause disappointment or frustration later on.

Study on shopping bags/tote bags

Designing a comfortable, durable and attractive handbag without reinventing the wheel. If we take the Longchamp Le Pliage bag, a bag that is firmly rooted in popular culture, analysing its flaws can serve as a starting point for designing a handbag.

Longchamp The Fold

Identification of recurring wear points on this product.

Handle

The leather handle is subjected to too much stress at the junction point and always ends up breaking after a certain amount of use.

Protrusions

Here we can clearly see the corners worn away by friction on the sharp edges formed by the folding of the nylon fabric.

Tote bag design

Draw straps that will pass under the base of the bag to reinforce its strength, and design a mould to obtain a base with rounded corners.

Mould design

The leather will be layered in this two-part mould.

Finalisation

The holes around the base will allow the part to be removed from the mould.

Prototype

Testing on an initial sample for validation.

Production

The final product begins with two circular patches that reinforce the point where the strap will be subjected to stress. This technical reinforcement is also an aesthetic feature of the bag's design.

Installing the strap

Verification of measurements before sewing.

Without logo

Name embossed on the user's leather.

Finishes

The bag now has sewn straps that pass under the base of the bag. The logo has been embossed with the customised name.

The embossed logo

Long-term test

After five years of use, the bag confirms the hypotheses raised at the beginning of the analysis. The leather has developed a patina over time, the straps have remained intact without breaking, and the base has not been punctured or worn prematurely thanks to the absence of protruding corners.

Improvements

As areas for improvement, it should be noted that less supple leather could be used for the upper part to give it more support, or a coated fabric could be used.

A look back at our eco-design workshop on 14 June

Eco-design and eco-planning with Agence Paramétrique, Lonaeh and La SEM Les Sables d'Olonne Développement!

Thank you all for joining us for our evening event in the exceptional setting of Numerimer! It was an evening full of excitement and surprises, with many highlights.

Agence Paramétrique shared its journey in eco-design since its inception in China in 2019. During this workshop, we presented three case studies covering redesign, new product design and diversity in our services. Design is a key element in transforming every project.

Maxence, former industrial design director at high-tech companies such as Lenovo and Yi Technology, and Junying, with 8 years of experience in B2B and B2C communication and 3 years leading CSR projects in international companies, shared their expertise. In summary, Agence Paramétrique is a design agency with an international vision, which also serves as a bridge to connect with responsible partners in China.

Agence Paramétrique, your design partner to bring your ideas to life! Whether you are an SME or a large company, we turn your projects into reality. From conception to completion, we are there for you. Together, let's bring your inspirations to life!

As Lonaeh, Henriette has also shared her experience since 2019, notably with projects such as toys for schools and environmentally responsible lamps.

The strengthening of our expertise has led to the creation of a new project, Atelier 3, launched on 14 June.

Project objectives:

1. Assist local businesses in discovering new materials and developing their own more eco-friendly projects.

2. Creating innovative products for the global market.

3. Establish an interactive bridge between the local market and the global market.

Project activities:

- Research and development to identify and develop new eco-designed materials.

- Testing and evaluation of the environmental and technical performance of materials.

- Development of product prototypes using eco-designed materials.

- Raising awareness of the benefits of eco-designed materials among businesses, designers and consumers.

Impact of the project:

This project aims to have a significant impact by reducing the use of natural resources and minimising waste. It will also stimulate innovation in the materials sector.

Call for collaboration:

We invite all interested stakeholders to collaborate on this project. If you have knowledge or expertise to share, or if you would like to learn more about the project, please contact us.

https://www.parametrique.fr/contact

Presentation of the materials developed:

Lonaeh and Agence Paramétrique, in partnership with SEM Les Sables d'Olonne Développement and Solution & Co, have already developed several innovative materials, such as an insulation material made from recycled materials and plant fibres. These materials have been rigorously tested and show promising performance. We are currently working on prototypes of products using these materials.

Conclusion:

The launch of our project by Lonaeh and Agence Paramétrique, with the support of SEM Les Sables d'Olonne Développement, represents an exciting initiative with the potential to make a real difference in the fight against climate change. We encourage everyone who shares our vision of a sustainable future to join us in this endeavour.

#EcoDesign #AgenceParamétrique #Lonaeh #DéveloppementDurable #Innovation #Atelier3 #SablesdOlonne #SolutionAndCo #CollaborationsResponsables

Inauguration of the Parametric Agency office

🎉🏘️ [Inauguration] Agence Paramétrique: New Office dedicated to industrial eco-design 🏘️🎉We

are extremely proud to announce the inauguration of our new office in France dedicated to industrial eco-design. With Agence Paramétrique, we are not just a design agency. Our expertise in parametric design and eco-design guides entrepreneurs towards a responsible approach, using eco-design and industrialisation as drivers of growth and performance.

Maxence Loisson de Guinaumont and Junying WANG, our founders, share the journey of Agence Paramétrique from China to France. Our mission is clear: to help entrepreneurs innovate, bring their ideas to fruition and contribute to the #reindustrialisation of France. We firmly believe that ambitious industrial projects are not only possible, but essential. We call for connections with key players such as #innovation centres, #incubators and #accelerators to support the growth of young start-ups.

Our objectives for 2024: 1. Support 12 or more start-ups in integrating eco-design into their projects; 2. Organise showcases in three cities: Beijing and Shanghai in August, Berlin in December; 3. Establish partnerships with three major players in innovation; 4. Recruit two new talents: a designer and a communications manager.

#startups and #entrepreneurs, share your projects with us. We are here to support you every step of the way, whether you are a small, medium or large business. From design to industrialisation, we are ready to transform your ideas into sustainable and innovative products. Contact us today and together, let's advance eco-design towards a better future. 🌱

A big thank you to our customers, networks and friends who joined us to discover our new office and celebrate the Chinese New Year of the Dragon together.

PARAMETRIQUE Agency [creation]: Maxence LOISSON DE GUINAUMONT

Activity: Eco-designed industrial design and engineering office

Maxence LOISSON DE GUINAUMONT and Jun Ying WANG propose a concept based on the circular economy, focused on the eco-design of products and services, and the recovery of waste through the creation of new objects.

It is in Les Sables d'Olonne, where they now live, that Maxence and Jun Ying have developed an eco-design engineering and industrial design office.

Formerly known as TRASHAUS, the concept is based on the idea of ‘From Trash’ aiming to create a circular transformation for businesses. ‘Our adventure began with waste recovery to create new products, but our research led us to eco-design, because 80% of future impacts are determined at the design stage,’ " they explain.

Maxence is 39 years old and an industrial designer. After studying at the Beaux-Arts in Dijon and obtaining a master's degree in product design from the École cantonale d'art de Lausanne, he worked alongside French designers Pierre Paulin and Philippe Starck, and with design companies Vitra, Lenovo and YI Technology.

Jun Ying, his wife, manages communications and business development. Together, they have completed several industrial projects in China, developing solid expertise in design, eco-design, and international project management.

The PARAMÉTRIQUE Agency's activities are divided into two areas: one focused on consulting and support in the eco-design of products and manufacturing processes, and the other dedicated to designing prototypes using recycled materials and a 3D pellet printer.

The offer is primarily aimed at businesses and local authorities actively considering their impact and the value creation of their products.

The PARAMÉTRIQUE agency has been selected as a 2023 winner and will benefit from two years of individual and group support, along with a €25,000 honor loan.

City: Les Sables d'Olonne
Honor Loan: €25,000

Read the article:

https://www.reseau-entreprendre.org/vendee/2023/06/28/trashaus-creation-maxence-loisson-de-guinaumont/

Parametric approach focused on eco-design

Founded in China in 2019, the Parametric design office (formerly Trashaus) settled a year ago in Les Sables d'Olonne to support manufacturers in reducing the environmental impact of their products.

“I lived in China for eight years,” says Maxence Loisson de Guinaumont, co-founder of Paramétrique. “I worked in industrial design for large electronics manufacturers. I could see that there were things to improve in terms of the environment, but technology is a field where you have to move fast or risk being overtaken by the competition. There’s little room for questioning design methods and proposing new solutions. Meanwhile, my wife Junying was working in digital on projects that weren’t always honest about the environmental responsibility they claimed to uphold. We decided that to make a difference, it was better to be independent.”

With a third partner, they launched the business in 2019. “We started empirically, manufacturing materials from plastic waste. We notably carried out projects for the Chinese Uber Eats company (Meituan), making delivery boxes from their own waste, the collection of which we had organized.” He added: “For now, plastic recycling in France remains low nationally (20%), but some private companies are already achieving rates of 80%, thanks to a second sorting process. The sector is becoming increasingly organized.

There will always be waste to be recovered, but we believe that plastic will no longer be part of it within five to ten years. I am convinced that sorting centers will solve the problem rather than designers like us. Our area of ​​expertise lies elsewhere, right from the product design stage. That's what determines 70 to 80% of the environmental impact.” »

Winner of the Réseau Entreprendre Vendée award at the beginning of the summer, Paramétrique, currently in its commercial launch phase, is targeting a market of local micro-enterprises and SMEs in order to establish itself in the region and aims for a turnover of €91k for its first year.

Readn the article 👇

https://www.informateurjudiciaire.fr/actualites/parametrique-mise-sur-lecoconception/

Vendée: They designed an innovative, modular surfboard

The demountable surfboard project by the company Newave Surfboards has benefited from recent improvements thanks to the collaboration of another company from Les Sables-d'Olonne, Paramétrique.

Par Franck HermelPublié le 29 Nov 23 à 8:23 

Voir mon actu Suivre Le Journal des Sables

The two students' idea has steadily gained traction. It is now becoming a reality. Ewen Mahevas and Hadrien Nauroy, the founders of Newave Surfboards, will soon be able to offer their famous modular surfboard to the public.

A pre-sale will open in December, and a launch party is planned for November 30, 2023.

The concept? A surfboard that can be disassembled into three pieces. Ideal for solving storage problems, but also transportation issues. Until now, the length of the board has been a hindrance for surfers traveling by two-wheeler, taking public transportation, or driving a car that's too small. The Newave board solves all of these problems. 

Its design took a crucial step forward with the company moving into new premises within the Olonne-sur-Mer business incubator.

With a new neighbor who would play his part in the development of the board: Parametric.

A wonderful encounter

Paramétrique is the new name Junying Wang and Maxence Loisson de Guinaumont have given to the company they recently founded in Les Sables-d’Olonne. Originally called Trashhaus, their company is a design consultancy whose mission is to find solutions that minimize a product's environmental impact. This eco-design approach allows them to assess the viability of a project and then optimize it to reduce its carbon footprint as much as possible. What materials should be chosen? What uses? What lifespan? These are just some of the many questions that arise from a multitude of perspectives (see sidebar).

The heads of Paramétrique and Newave were a perfect match. “We had heard about this collapsible surfboard, and as luck would have it, we became neighbors,” says Maxence Loisson de Guinaumont.

Optimisation

The meeting between the two companies quickly led to a fruitful partnership. “We found Newave’s project interesting, but we also saw that there was a way to make the board assembly and disassembly process even simpler,” explain the two partners at Paramétrique.

“This collaboration allowed us to work on improving the ergonomics of the assembly,” confirms Ewan Mahevas.

“The idea is to make this board as easy to use as possible. It’s designed for beginners as well as experienced surfers. And it must offer the same performance as a traditional board.”

Various Projects

Paramétrique continues its collaborations with other companies to design more responsible products. The company is currently working on recycled toys with the brand Lonaeh. It is also developing prototypes of a wide variety of objects, such as a beach mat made of natural materials that can easily be converted into a beach tent. The company is also working on a new amplifier model designed to avoid the drawbacks of more traditional amplifiers. "Designed as a single unit, they become unusable if a function malfunctions. Our project is a model composed of different elements, one for each function, making it repairable and giving it a longer lifespan." These are just a few examples of the diverse aspects that can make an object less environmentally impactful.

Marketing

All this comes at a slightly higher price than a standard surfboard, around €990 for the entry-level model. Newave is now entering a crucial phase: commercialization. Pre-orders will be available starting in December for delivery in April.

Read the article 👇

https://actu.fr/pays-de-la-loire/les-sables-d-olonne_85194/vendee-ils-ont-concu-une-planche-de-surf-demontable-et-innovante_60392528.html