Parametric approach focused on eco-design
Founded in China in 2019, the Parametric design office (formerly Trashaus) settled a year ago in Les Sables d'Olonne to support manufacturers in reducing the environmental impact of their products.
“I lived in China for eight years,” says Maxence Loisson de Guinaumont, co-founder of Paramétrique. “I worked in industrial design for large electronics manufacturers. I could see that there were things to improve in terms of the environment, but technology is a field where you have to move fast or risk being overtaken by the competition. There’s little room for questioning design methods and proposing new solutions. Meanwhile, my wife Junying was working in digital on projects that weren’t always honest about the environmental responsibility they claimed to uphold. We decided that to make a difference, it was better to be independent.”
With a third partner, they launched the business in 2019. “We started empirically, manufacturing materials from plastic waste. We notably carried out projects for the Chinese Uber Eats company (Meituan), making delivery boxes from their own waste, the collection of which we had organized.” He added: “For now, plastic recycling in France remains low nationally (20%), but some private companies are already achieving rates of 80%, thanks to a second sorting process. The sector is becoming increasingly organized.
There will always be waste to be recovered, but we believe that plastic will no longer be part of it within five to ten years. I am convinced that sorting centers will solve the problem rather than designers like us. Our area of expertise lies elsewhere, right from the product design stage. That's what determines 70 to 80% of the environmental impact.” »
Winner of the Réseau Entreprendre Vendée award at the beginning of the summer, Paramétrique, currently in its commercial launch phase, is targeting a market of local micro-enterprises and SMEs in order to establish itself in the region and aims for a turnover of €91k for its first year.
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https://www.informateurjudiciaire.fr/actualites/parametrique-mise-sur-lecoconception/
