OLO – Brand Identity for a New Healthcare Line

Suncin approached us to create the visual identity for OLO, their new brand dedicated to healthcare products. The challenge was to design a logo that would be instantly recognizable, while breaking away from the cold, clinical aesthetic often associated with the medical field.

Our goal was to strike a balance: a serious yet friendly tone that reflects both the credibility of the brand and its human-centered approach. The name OLO, derived from "biOLOgy," subtly nods to the company’s scientific roots and commitment to well-being at a biological level.

The result is a clean, approachable logo with playful visual elements that convey trust without rigidity—setting the foundation for a healthcare brand that feels both reliable and relatable.