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PARAMETRIQUE Agency [creation]: Maxence LOISSON DE GUINAUMONT
Maxence Loisson de Guinaumont & Junying Wang
Fondateurs de l'Agence PARAMÉTRIQUE
Maxence, designer industriel, et Jun Ying, spécialiste en communication, ont créé l'Agence PARAMÉTRIQUE aux Sables d'Olonne. Leur expertise en éco-conception et valorisation des déchets a valu à leur entreprise le titre de lauréat 2023, avec un prêt d'honneur de 25 000 €. Pionniers du design industriel éco-conçu, ils façonnent un avenir durable avec des prototypes en matériaux recyclés.
Activity: Eco-designed industrial design and engineering office
Maxence LOISSON DE GUINAUMONT and Jun Ying WANG propose a concept based on the circular economy, focused on the eco-design of products and services, and the recovery of waste through the creation of new objects.
It is in Les Sables d'Olonne, where they now live, that Maxence and Jun Ying have developed an eco-design engineering and industrial design office.
Formerly known as TRASHAUS, the concept is based on the idea of ‘From Trash’ aiming to create a circular transformation for businesses. ‘Our adventure began with waste recovery to create new products, but our research led us to eco-design, because 80% of future impacts are determined at the design stage,’ " they explain.
Maxence is 39 years old and an industrial designer. After studying at the Beaux-Arts in Dijon and obtaining a master's degree in product design from the École cantonale d'art de Lausanne, he worked alongside French designers Pierre Paulin and Philippe Starck, and with design companies Vitra, Lenovo and YI Technology.
Jun Ying, his wife, manages communications and business development. Together, they have completed several industrial projects in China, developing solid expertise in design, eco-design, and international project management.
The PARAMÉTRIQUE Agency's activities are divided into two areas: one focused on consulting and support in the eco-design of products and manufacturing processes, and the other dedicated to designing prototypes using recycled materials and a 3D pellet printer.
The offer is primarily aimed at businesses and local authorities actively considering their impact and the value creation of their products.
The PARAMÉTRIQUE agency has been selected as a 2023 winner and will benefit from two years of individual and group support, along with a €25,000 honor loan.City: Les Sables d'Olonne
Honor Loan: €25,000
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