Maxence Loisson: a parametric journey between innovation, craftsmanship and industrial design.
The recent interview by FRAME magazine with Maxence Loisson, co-founder of Agence Paramétrique, offers a rare insight into the vision of a French designer who has worked in France, China and now the Vendée region of France. Through his international career and his philosophy of product design, he reveals a unique approach to innovation and contemporary issues in industrial design.
A French designer trained in Dijon, Lausanne... and by the big names in design
Born in Versailles and trained in interior architecture and then product design, Maxence Loisson was spotted early on as one of the young talents to watch. He honed his skills working with major figures such as Pierre Paulin and Philippe Starck, before collaborating with large European companies that were already manufacturing in China.
This experience laid the foundations for a decisive turning point: understanding manufacturing in order to design better.
From France to China: understanding the value chain to innovate more effectively
Faced with the complexity of remote production, Maxence decided to move to China to immerse himself fully in the local industrial culture. As he explains, he wanted to ‘understand how factories work’ and learn to work with a different problem-solving culture, one that is much more action-oriented and efficiency-driven.
This stay of several years turned him into a hybrid designer: rooted in European aesthetics, but mastering Asian industrial capabilities — a combination that is now highly valuable to international brands.
Parametric Agency: a design agency that explores all parameters
In 2019, Maxence founded Agence Paramétrique with Junying Wang, in order to break free from the constraints of large corporations and regain total creative freedom. The studio's name symbolises this idea: design is not a single answer, but a set of parameters to be balanced — function, cost, sustainability, aesthetics, life cycle... like the potentiometers on an audio console
With this vision, the agency positions itself as a design agency capable of navigating between:
industrial design (5G antennas, air purifiers, smart locks)
consumer product design (VR cameras, tablets, baby monitors)
artisanal or low-tech projects
strategic design and repositioning of international brands
This cross-disciplinary approach has become the studio's signature.
A design rooted in user experience and industrial feasibility
The products designed by Maxence all share one thing in common: they perfectly balance function, context and feasibility. The designer explains that he starts each project by immediately thinking about its manufacture, which has earned him several Red Dot Awards for his work at Lenovo and YI Technology.
Rather than following trends, the team favours a rational approach, focusing on the essentials and avoiding functional excess — a stance that is in line with the agency's ecological and sustainable values.
When innovation rhymes with simplicity: the return of ‘low tech’
According to Maxence, one of the major emerging trends of the next decade will be the return of ‘low tech’. Faced with technological saturation, some users are looking for simpler, more durable and more repairable objects. The design agency is already exploring this avenue through projects such as:
a beach mat made from natural materials, designed as an alternative to plastic tents.
a ceramic loudspeaker that exploits the acoustic properties of the material, combining Chinese craftsmanship with high-end industrial design.
These creations embody a sober, authentic, yet deeply innovative design.
Between France and China: the uniqueness of Agence Paramétrique
In 2023, the agency opened a branch in France — a return to its roots, particularly in Vendée, where the studio developed a bridge between:
the finesse of French design,
the manufacturing power of China,
the technical innovation sought by international brands.
This duality enables the agency to support companies that wish to go beyond simple ODM to develop a genuine brand strategy and premium product design.
Conclusion: a human-centred approach to design and manufacturing
Maxence Loisson's career path illustrates a key trend in contemporary industrial design: understanding materials, factories and cultures in order to create meaningful objects. Based in the Vendée region, Agence Paramétrique is now establishing itself as a key player for companies looking for a designer capable of combining creativity, industrial expertise and sustainable innovation.
